Narrative strategy, ghostwriting, and strategic communications
Three core problems bring people to me. Whatever the sector, whatever the size of the organisation, the core problem is usually one of these.
Each one is solved the same way. I find the story, test it, and shape it so people believe, care, and act. The result might be a positioning strategy, a website, a book, a campaign, an impact story – whatever form the problem needs solving in.
Most of this work starts as a single project. Most clients come back.
Pick a problem
Got expertise trapped inside your head?
You’ve always assumed the problem is finding time to write it. It isn’t.
For leaders, coaches, and experts with a book, a talk, or a method to get down.
Need a complicated proposition to make sense?
Three people describe the business differently. None is wrong. That’s the problem.
For founders, startups, and organisations mid-pivot.
Doing remarkable work nobody’s heard about?
To the people doing it, it’s just Tuesday. So nobody writes it down.
For CSR and impact leads, charities, social enterprises, and transformation teams.
Write it for you, or with you
However the work starts, you choose how involved you want to be.
I write it for you
I interview you and the people around you, then draft and refine with you. You review and approve. It goes out under your name. This is ghostwriting.
We write it together
You’ve started, or you want to. I help you shape it: structure, argument, and voice, page by page. This is developmental editing – or co-authoring, when my name sits alongside yours.
Either way, it sounds like you at your best.
Got an AI draft that doesn’t sound like you?
Plenty of what arrives now was drafted with AI. That’s fine. It’s a decent first gear.
But first gear isn’t where you want to stay.
I can tell you what makes it read like AI, what’s missing, and where your voice has disappeared. Then I put back the specifics only you know, the point of view you’ve earned, and the bits a reader would actually repeat to someone else.
What’s your problem?
Send a few sentences – what you’re working on, what’s getting in the way, what would feel like progress. I’ll write back within two working days. If it feels right, let’s talk.